We strongly believe in building a socially inclusive ecosystem by addressing the needs of both producers and buyers. We are doing so by representing the farmers as an aggregate, while organising the buyers.
We work with Farmer Producer Organisations (FPOs), rather than individuals as it allows us to aggregate the potential of farmers and unlock new value chains.
We seek to build efficient supply chains for all farm produce, leveraging technology to reduce wastage and inefficiencies, while linking producers and bulk buyers in a seamless, transparent, and value-driven relationship. We handle the entire range of farm produce, sourced directly from farmers and Farmer Producer Organizations (FPOs), and customize the supply model for each buyer.
By assisting the farmers in the implementation of best practices in producing, harvesting, packaging, and transporting produce, we make sure that they get value for their produce that is significantly higher than the traditional supply-chain offered them earlier.
Through our nation-wise marketing linkages, from traders in the biggest mandis/hubs to large modern trade retailers in metros, we make sure that quality produce reaches the market. We have made deep investments in setting up warehouse infrastructure, distribution centers and logistics.
This is achieved by using our technology platform as the backbone and vastly experienced execution team, led by founders with deep expertise in the fields of: agricultural policy making, farming best practices, farmer network, distribution, logistics and technology.
We are led by an experienced founding team with deep roots in the FPO ecosystem, expertise in building and running efficient supply chains and ability to build scalable technology solutions.