We strongly believe in Ethical Sourcing of farm produce to address needs of both farmers and buyers.
We seek to build efficient supply chains for all farm produce, leveraging technology to reduce wastage and inefficiencies, while linking producers and bulk buyers in a seamless, transparent and value-driven relationship. We handle the entire range of farm produce, sourced directly from farmers and Farmer Producer Organizations (FPOs), and customize the supply model for each buyer.
By assisting the farmers in implementation of best practices in producing, harvesting, packaging and transporting produce, we make sure that they get value for their produce that is significantly higher than the traditional supply-chain offered them earlier.
Through our nation-wise marketing linkages, from traders in the biggest mandis/hubs to large modern trade retailers in metros, we make sure that quality produce reaches the market. We have made deep investments in setting up warehouse infrastructure, distribution centers and logistics.
This is achieved by using our technology platform as the backbone and vastly experienced execution team, lead by founders with deep expertise in the fields of: agricultural policy making, farming best practices, farmer network, distribution, logistics and technology.
We have vastly experienced execution team, lead by founders with deep expertise in the fields of: agricultural policy making, farming best practices, farmer network, distribution, logistics and technology.
Pravesh Sharma, is leading the enterprise as CEO. He is a former 1982 batch IAS officer with deep experience of the agriculture sector. He took voluntary retirement after 34 years of service. In his long association with the sector, he served as Secretary, Agriculture in the Govt. of Madhya Pradesh, as India Representative of the UN International Fund for Agricultural Development (IFAD), Visiting Fellow at Princeton University and most recently (2010-2015) as MD of the Small Farmers’ Agribusiness Consortium (SFAC), Govt. of India. He initiated the campaign to promote farmer producer organisations at SFAC and helped register over 1000 FPOs across the country. He is currently supporting an effort (in a personal capacity) to create a National Association of FPOs (NAFPO) with a few like-minded individuals, to develop a platform to bring FPO related issues to the attention of policy makers. Pravesh Sharma also serves in a part-time capacity as Adviser (Agriculture) to FICCI, Chief Adviser to the Madhya Bharat Consortium of Famer Producer Companies (MP) and Independent Director on the Boards of DCM Shriram Ltd. And NABKISAN (an NBFC promoted by NABARD). He is affiliated as Visiting Senior Fellow at ICRIER, a Delhi based think tank and writes a fortnightly column on The Rural Page of the Indian Express. He also lectures frequently on rural economy and agriculture policy related themes at IIM-Ahmedabad, IRMA and the National Academy of Administration, Mussoorie
Rohan did BTech from IIT Bombay and MBA from IIM Lucknow. Having worked with MNCs like Unilever and Diageo, he was recently heading all business and operations verticals at RedBus. Rohan has 15 years of experience across different businesses and functions. Having founded a food delivery startup earlier, his hunger for more led him to establish LivLush from grounds up.
Raghunandan is a serial entrepreneur and has set up multiple businesses from scratch like Linkin Consulting, Linkwide Logistics and a chain of alcohol boutique stores across Bangalore. His most recent endeavour was in setting up a restaurant in a posh location of Bangalore. His insights into last mile logistics from his business venture, led him to partner with Rohan and establish LivLush and Kamatan.
Amol is graduate from IIT Bombay. Most of his career spanning 17 years, has been spent in building tech products and teams, in early stage start-ups. At Stratify, he built the India Tech org from scratch and at Myntra (acquired by Flipkart), his team built the supply chain backend. He headed technology at Taxi for Sure (acquired by Ola). His proven ability to build scalable tech platforms, would be a key driving force for Kamatan.
Elevar Equity was the first institutional investor for both LivLush (Nov 2016) and Sabziwala (Feb 2017). They remain significantly invested in the newly formed entity Kamatan as well.
Elevar Equity, a human centered venture capital firm, invests in transformative and scalable entrepreneurial ventures focused on low income communities. The Elevar Method of investing has democratized essential services for over 20 million underserved customers and catalyzed billions of dollars of capital into 25+ companies in India and Latin America. Elevar is the founding or first institutional capital in several companies focused on financial services, agriculture, education, healthcare and housing. An entrepreneurial emerging markets team based in India, Colombia and the US, Elevar is widely recognized as a leader in impact investing.