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Commodity Champions: e-Grocery a profitable model?

Updated: Feb 15, 2018



The Indian consumer is living in an internet world where everything is available online- from clothes to gadgets- but what is now picking up on a big scale is online grocery. As more and more people prefer to take up challenging jobs that takes away the extra time, e-grocers are coming to people’s rescue.

THE INDIAN CONSUMER IS LIVING IN AN INTERNET WORLD WHERE EVERYTHING IS AVAILABLE ONLINE- FROM CLOTHES TO GADGETS- BUT WHAT IS NOW PICKING UP ON A BIG SCALE IS ONLINE GROCERY. CNBC-TV18S MANISHA GUPTA FINDS OUT WHERE THIS NEW BUSINESS MODEL IS HEADED AND HOW FARMER-FRIENDLY ARE THESE MODELS?

However online grocery shopping in India is yet to come at par with global markets. India’s online grocery market is estimated to be less than USD 100 million.


So where’s this new business model headed? How farmer-friendly are these models? CNBC-TV18s Manisha Gupta, discusses that with Pravesh Sharma, Co-Founder & CEO of sabziwala.com and Ajay Vir Jakhar, Chairman of Bharat Krishak Samaj.




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